212 Splash by Carolina Herrera
A refreshing presentation
When designing a display counter for the 212 Splash fragrance, the main objective was to transmit the urban and bubbly image of the perfume bottle, which is shaped like a soda can. Developing the core idea, we proposed a counter that resembled a can dispenser, whose playful and interactive design encourages people to come closer and touch the product.
When the Puig group approached the Minim studio to perform a counter tester for 212 Splash, it was highlighted the need to enhance the connotation of refreshing drink and to turn off the product visually of the most classic fragrances of the firm Carolina Herrera. To complement the light and modern character of the packaging, the dispenser was made of methacrylate, a material that, through its transparency, allows the product to be seen from all angles of the room. In the front part was included to be able to present a bottle in vertical, which is visually related to a water jet printed on the front of the display, achieving a striking game between 2D and 3D.